Hawaii From Above
Hawaii from Above is a FlyOver American film that Jaemie executed the strategy for promoting the feature at FlyOver Canada.
This campaign had a multi-pronged approach given the timing post pandemic the target audience was local traffic.
Strategic partnerships were formed with aloha Kai and Pokerrito. Both partners leveraged their social channels to promote the film.
Out of Home advertising was used to drive the local traffic to the attraction with weather triggered ads for rainy days.
The online creative was also refreshed mid-campaign to help maintain the excitement for the film.
By August 2021, the film exceeded its PAX target by 41%.
Vita Daily
Coverage: See Hawaii From Above At FlyOver Canada
Reach: 11,003
Noa Nichol – (visiting opening weekend)
Daily Hive
Coverage: Fly over a volcano: "Hawaii from Above" coming to FlyOver Canada this summer
Reach: 2,320,104
604 Now
Coverage: Flyover Canada's new experience will let you soar over Hawaii this summer
Reach: 313,533
Modern Momma
Coverage: 10 Must Do Activities in British Columbia This Summer
Reach: 5,142
Campaign Metrics
30
Media Impressions
41
% Above Projected PAX Target
