Soar with Santa

Soar with Santa was a campaign centred around giving the gift of experiences over things.

The campaign highlighted giving the gift of wow, a cross-Canada flight to enjoy with your family. The campaign included animated advertisements of a gift unwrapping as well as video content.
The launch the campaign FlyOver Canada hosted a media event which resulted in over 200 stories posted on social media.

Campaign Metrics

30

Media Impressions

10

% Above Projected PAX Target

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