Social Media Marketing
The Smile Project was conceptualized in response to some negative press on Vancouver Island.
I managed the project which involved creating a storyboard overseeing the creative direction and editing
We wanted to re-think shopping at the Market and have high quality content to use across all social media channels. Working with 'My Kitchen Love' we were able to tap into our target audience and promote local ingredients at the market.
I selected Alisha Enid for a Thanksgiving promotion and giveaway.
She created Thanksgiving recipes using Market ingredients and promoted a $200 giveaway at the Market.
The contest attracted new customers to the market and boosted contest entries.
Win What You Want Contest
By partnering with a LowerLonsdale.ca we were able to receive over 100 submissions for this social media contest and valuable insights on the preferred products and services that are available at the Market.